Updated: Sep 24, 2019

Use of Iconography

Iconography is the way we can communicate via the use of an image, although it will be likely to represent a sub-culture it should be able to instantly identify the culture it is associated with. Iconography can be used to communicate a time, place and tribe that the icon is associated with through the use of colour styles and its composition of images as well as the style they are depicted in.

Below is seen as one of the most visually positive icons in the modern age. The smiling emoji conveys its communication visually without any form of negative connotation. Our task as a group was to build the image of the smiley emoji in under 10 minuets, however due to be ing able to recognise instantly the image, we managed to do it in under 4 minuets.

(WordPress, 2016)

I was then tasked with creating an icon image that can be used on large scale for use in a public space, my choice was to recreate the Facebook ‘Like’ symbol, it is largely known throughout the world as being a positive icon. The thumbs up denotes a sign of promotion of positivity towards an action as well as a call to action to ‘Like’ something to show support or promote your views to others. The conservative use of colours can also be seen as a ‘of the people’ look, white on blue has a very communal feel to it as well as being cultural representative of a connected society. Even as i write this WordPress gives me a sharing option to add sharing buttons as well as a devoted ‘Like’ button.

Cultural Iconography

(Maldonado, 2010)

Iconography such as the Mexicans Day of the Dead style can communicate the time, in this case it can communicate the traditional day easily as well as we know this iconic imagery easily depicts location it is likely to come from as well as what ‘tribe’ it has come from in this case devote traditional Mexicans. We can easily see how it has been influenced by the celebration of those who have passed the use of the mask/makeup on the faces of those within the imagery and the use of skulls and bones can easily communicate the intentions of the image.


Maldonado, B. (2010). Queen of skulls. [image] Available at: http://www.brandonmaldonado.com/images/queenofskulls.jpg [Accessed 11 Oct. 2016].

WordPress.com. (2016). WordPress.com. [online] Available at: https://wordpress.com/post/fireballuke.wordpress.com/117 [Accessed 11 Oct. 2016]. 

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